Song Airlines and Eisenhower.

After comparing these two advertising campaigns: Song Airlines and Eisenhower's election campaign, I have found out that one of these advertisers have succeeded more than the other.

Delta Airlines basically went bankrupt and needed a new name to pull them out of failure and start new with success. So they created Song Airlines to hopefully save them from the mess that they were in.

This "new" airline would appeal to a different audience that has never been catered to in the airline business. This audience was women. The Song airline ads relied on a more of an emotional experience to suck consumers in, rather than an outright explanation of the services provided for the consumers. Pathos was used in this campaign and I really didn't see any ethos or logos. I felt that this advertisement was not very strong at all.

Now on the other hand, the Eisenhower campaign was more sturdy than the Song Airlines advertisement. The Eisenhower campaign had pathos, logos and ethos. Boosting up Eisenhower and appealing to the common people of the United states. Telling them they are not going to pay higher taxes anymore in spite of WWII being over. Now this advertisement is way more successful than the Song Airlines campaign.