The ad has two "Roastburgers" with hands over them. The background is a pinkish color. It has the Arby's logo on it with the Arby's catch line. It also has a red stripe with the information regarding the new Arby's food about to be revealed.
The sales message is that the advertiser is trying to get across that new things will be arriving at Arby's soon and they are amazing so go and try them. The advertiser wants the customer to think about sexual stuff. This can heavily influence whether the customer is enticed enough to go and try the food. Men could subliminally think that they will get girls if they eat Arby's food.
This advertisement is definitely centered towards a male audience. First off, the burgers are subliminally representing female breasts. And the phrase, "We're about to reveal something you'll really drool over." Is a play on men liking a woman's breasts. Also with, "what a tease." Arby's is teasing the customer by making them wait until a certain date, just as a woman might tease a man.
The hands on this advertisement are Caucasian and are very clean and well kept. These are a woman's hands. These clean and well kept hands could indicate that the advertisement is associating with people from the middle/upper class. It could also be centered towards whoever eats their food can be as successful as middle/upper class people. People in the lower class could see this as an opportunity to advance a social class. "I could be like this if I eat at Arby's."
Photo Credit: http://www.galleryofabsurd.com/2011/01/roast-beef-knockers.html
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