Wednesday, September 7, 2011

Snickers Ad (Comm 403)

http://www.youtube.com/watch?v=OkT_d2OTgv0&NR=1&feature=fvwp

There are signs in this advertisement, the first is when Mr. T. busts through the house to go after the speed walker and the second is when Mr. T. starts firing Snickers at the speed walker to get him to run. It's showing that Snickers is not to be taken lightly and you better be serious if you want a Snickers.

The Signifier  in this commercial is Mr. T. He sees that the guy speed walking and it angers him. To correct the speed walker with firing Snickers at him. Mr. T. is "correcting" the speed walker with a Snickers. This could be interpreted as the speed walker needs the Snickers to become more manly.

The Signified is Mr. T. Showing the speed walker how to be more of a man, and that is through the path of Snickers.

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