Framing is when a word is spoken or read and it puts a picture of something in someones mind. It's basically a sterotype, and when a person hears someone say a word or phrase, they associate that word or phrase with the stereotype.
For example, in a criminal court case, they defendant says, "I did not kill my wife." Keep in mind that he says this after loads of evidence has already been compiled on to him. The jury already knows that he is guilty, and this just puts the image of him killing his wife into the jury's heads.
The defendant should never use the same language that the other side uses to describe or associate with him. That's just a very easy way to create framing.
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