Aesthetics in television is required to in order to communicate with any audience. Without the aesthetics television would have no meaning and also have no purpose. Aesthetic communication is characterized by an excessive speaking that seems to break the limit of any type of sense. The aesthetics can be given a meaning after delimiting the meaning of something.
An aesthetic formation of a music video has a certain style that makes it a music video, and every music video has certain aesthetic. Even art has a certain aesthetic that doesn't let itself be categorized as a picture of "something." That picture's aesthetics tell a story. (p.166-167)
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