There are several concepts of style in music video and the styles in music video are all about relating and engaging with our environment. Expression through music video is greatly accented through the use of bodily movement, technology used and the story of the music video.
Music video as a categorical tool is used to put music into genres. This is used to answer questions about the period of time used in the music video and how authentic the music video is. As an evaluative concept, style is a brand of quality that distinguishes high quality videos from the low quality videos. The offensive and the non-offensive, etc.
Style can be purchased in the world of the music video, this means that style is the latest fashion or trend in the market. Whatever is in or out at the time music videos will try and capitalize on these trends to make the most successful music videos possible. (pg. 92,93)
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